No, not the black and white bear, or the Fiat car. Google recently updated the way their search engine works and it has big implications for people that rely on Google searches.
Google are always trying to get the best match between the search term and the result. A whole industry has built up to attempt to manipulate Google search results for the benefit of paying clients. Panda is Google's latest attempt to undermine bad practice in the search engine optimisation business.
Here is a link to a very good article on hongkiat.com about how to avoid missing out on search results as a result of Panda.
If you are concerned about your search engine results, give us a call on 0333 123 0004
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